Cyber risk feels abstract until you put a number on it. This calculator turns "it probably won't happen to us" into a figure you can actually plan around.

What it is

A simple estimator that adds up the real costs of a serious cyber incident for a business your size: lost revenue while you are down, staff time wasted, the cost of recovery and forensics, breach notification, and the harder-to-measure hit to reputation and customer trust.

How to use it effectively

1. Enter your real numbers. Staff count, a rough daily revenue figure, and how many customer records you hold. Honest inputs give a useful estimate.
2. Be realistic about downtime. Most serious incidents cause several days of disruption, sometimes weeks. Try 5 days as a starting point, then see how the cost climbs.
3. Compare it to prevention. Put the result next to the cost of getting protected. The gap is usually stark, and that is the point.
4. Use it in the boardroom. This is the number that turns a security conversation from "nice to have" into "obvious decision".

Why it matters

Businesses routinely underinvest in security because the cost of an incident is invisible until it happens. Seeing the likely figure, itemised, changes the conversation. For most small businesses, prevention costs a fraction of a single serious incident. This tool makes that trade-off concrete.